How to sell your off-road vehicle

While financial gain is often the primary motivator, you might also want to upgrade to a newer model or switch to a vehicle with more capacity. Before deciding, assess the current market value of your ORV. A new ATV can cost between $3,000 and $15,000, with an average price around $7,000, according to a price comparison from J.D. Power.* Used models typically fetch about $5,600, but prices vary based on several factors:

• Age: Older vehicles generally have lower resale values, although exceptions exist for custom builds or rare models.

• Condition: Well-maintained vehicles, regardless of age, tend to sell at higher prices.

• Brand and model: Popular, reputable brands often retain more value.

• Modifications: Aftermarket modifications can increase or decrease value, depending on buyer preferences.

• Paperwork: Proper documentation, including ownership papers, title, and registration, is crucial for a smooth sale. Buyers want proof you have the legal right to sell the vehicle.

Demand for off-road vehicles fluctuates based on season, vehicle type, and location. States like California, Colorado, Utah, and Arizona are prime markets due to their off-roading culture. Generally, spring and summer are ideal for selling, when interest peaks. Monitor market trends a few months before selling to seize the best opportunity. However, selling during off-peak seasons can also work to your advantage, with less competition.

Properly preparing your ATV, UTV, or any powersports vehicle for sale can boost its appeal and your return. Follow these steps:

Set a realistic price that reflects fair market value. Avoid overpricing to attract serious buyers.

• Research: Compare prices of similar ORVs in your area. Consider factors such as year, mileage, condition, and modifications.

• Online tools: Use online resources like Kelley Blue Book or Edmunds to estimate your vehicle's value.

• Negotiation: Price slightly higher than your target to allow room for negotiation.

Thoroughly clean your ORV, inside and out. Pay attention to the exterior, interior, and engine bay. Consider hiring a professional detailer.

• Wash away dirt and grime with water, mild detergent, or specialized cleaner.

• Use a pressure washer for stubborn mud and a leaf blower to dry the vehicle.

• Polish the surface for a gleaming finish.

• Take high-quality photos from various angles, showcasing the exterior, interior, engine bay, and key features.

Ensure your ORV is in top condition by performing essential maintenance:

• Change the oil and air filters

• Top off fluids, including transmission and brake fluid

• Check and fill coolant levels

• Replace tires or headlights if needed

Consider having a licensed off-road technician handle challenging tasks. Gather all maintenance records and repair receipts to add value and credibility.

Visibility is key to a quick sale. If possible, securely park your ORV near a busy road with a "For Sale" sign.

• Create flyers with a detailed description of your ORV’s features, condition, and unique selling points. Post them throughout your community.

• Post listings on popular online marketplaces like Craigslist, Facebook Marketplace, or specialized off-road forums. Use relevant keywords to improve your listing's visibility in search results.

Once you have a committed buyer, it’s time to talk price. Be open to negotiation, but have a minimum price in mind. Allow the potential buyer to do a final inspection before you both agree to a sale.

Complete and sign all necessary paperwork, including a transfer of title and a bill of sale. A bill of sale can help ensure you’re not held liable if the new owner fails to register the vehicle or engages in any illegal activities. Don’t forget to remove your license plates!

No matter where your off-road journey takes you, off-road insurance is essential. Dairyland, a brand of the Sentry Insurance Group, offers coverage for ATVs, UTVs, dirt bikes, and snowmobiles. In many states, you can bundle your off-road policy with your auto or motorcycle insurance for potential discounts and added convenience.